Project overview
Project title: The Hapag Movement
Partnership: Rotary Club of Makati Business District and Globe Telecom
Date: February 21, 2023
Location: The Globe Tower, Bonifacio Global City
Area of focus: Community Economic Development
Project description:
Globe and the Rotary Club of Makati Business District (RCMBD) entered into a four-year partnership to support The Hapag Movement, which addresses involuntary hunger among Filipino families through supplemental feeding and livelihood training.
RCMBD committed to raising ₱10 million by mobilizing Rotary clubs, districts, corporate partners, individual members, and its nationwide network. At the partnership ceremony, ₱3 million was turned over to The Hapag Movement. The amount included ₱1 million each from RCMBD, Kyäni Philippines, and RCMBD Charter President Mache Torres Ackerman in her personal capacity.
The partnership supports fundraising and program expansion across Luzon, Visayas, and Mindanao, helping provide immediate food assistance while supporting families in developing sustainable livelihood opportunities.
Beneficiaries: Filipino families experiencing involuntary hunger, particularly low-income and vulnerable communities. The Hapag Movement aims to benefit 100,000 families throughout its four-year implementation.
Project leaders and participants:
- Yoly Crisanto — Globe Group Chief Sustainability and Corporate Communications Officer
- Mache Torres Ackerman — RCMBD Charter President
- Rachel Harrison — RCMBD Spokesperson and The Hapag Movement Project Manager
- Kate Bellosillo — General Manager, Kyäni Philippines
- Chef Jessie Sincioco — President and CEO, The Manna Cuisine Corporation
- Eric Le Cain — Past President, RCMBD
- Ralph Ogui Bon Cambronero — Rotary Club representative in Davao
- Participating Rotary clubs, districts, corporate partners, and individual members nationwide
Sponsors and partners: Globe; Rotary Club of Makati Business District; Kyäni Philippines; The Manna Cuisine Corporation; participating Rotary clubs and districts; and corporate and individual donors.
